Relaxer Sales Decline Once Again But Wigs And Weave Sales Remain Strong (1321 hits)
A 26% decline overall? Ouch! We know a few relaxer company CEO's are probably not sleeping too well at night due to the these daunting sales numbers that have been nosediving for a few years now.
New reports have come out about the straight up beating relaxer companies are getting in terms of their sales numbers which compared to years ago have been on the decline. Stats please?
" Two years ago, MN reported that relaxer kit sales dropped 17 percent between 2006 and 2011. New information from Mintel, a consumer trends firm, finds that relaxer sales have, again, taken a nosedive. In 2008, relaxer kit corporations reeled in a $206 million profit. In 2011, their revenue dwindled down to $179 million — a 15 percent decrease. This year, Mintel expects profits to plunge down to $152 million. "
I thought for a company to succeed they needed to have a steady increase in sales? Hm maybe I was wrong! Ok, enough of the sarcasm we would not dare perpetuate the madness of creating even more competition between choosing to rock your natural hair versus choosing to relax it.
We still believe that what you do with your own hair is a personal choice and healthy hair comes in all forms natural and relaxed.
I know I haven't bought any relaxers at all this year! Black women beware of these the hair care products that use xenoestrogens that may possibly increase the risk of fibroids.
