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THE VALUE OF COLOR (484 hits)




NOT long ago the writer saw on a street ear one of the prettiest women in the world. She was a perfectly black woman becomingly dressed in suitable gray and modest adornments which harmonized with her color. She was naturally a commanding figure without any effort to please others, for her bearing was such that she would not fail to attract attention. He could not restrain myself from gazing at her; and, looking around to see whether others were similarly concerned, he found the whites in the car admiring her also, even to the point of commenting among themselves.

This woman's common sense, manifested in knowing how to dress, had made her color an asset rather than a liability. The writer easily recalled, then, that tribe in Africa that feels unusually proud of being black. We are told that they are so anxious to be black that if they find one of the group with a tendency to depart the least from this color they go to the heart of nature and extract from it its darkest dye and paint therewith that native's face that he may continue perfectly black.

Here in America, however, we are ashamed of being black. So many of us who are actually black powder our faces and make ourselves blue. In so doing we become all but hideous by the slavish aping of those around us in keeping with our custom of imitation. We fail to take ourselves for what we are actually worth, and do not make the most of ourselves.

We show lack of taste in the selection of our dress. We long for what others wear whether it harmonizes with our color or not They have given particular attention to design with respect to their race and have written books to this effect. Thinking, however, that the Negro is not supposed to wear anything but what the poor may pick up, the artists have not thought seriously of him. Both teachers and students of nearby schools thus concerned, then, repeatedly appeal to us for help in the study of design with respect to the Negro, but we have nothing scientific to offer them. We have no staff of artists who can function in this sphere.

To be able to supply this need requires the most painstaking effort to understand colors and color schemes. It is a very difficult task because of the variation of color within the race. Sometimes in one family of ten you will hardly find two of the same shade. To dress them all alike may be economical, but the world thereby misses that much of beauty. The Negro mother, then, needs to be the real artist, and the schools now training the youth to be the parents of tomorrow should give as much attention to these things esthetic as they do to language, literature or mathematics.

In neglecting to know himself better from this point of view, then, the Negro is making a costly mistake. He should be deeply concerned with the esthetic possibilities of his situation. In this so-called Negro race we have the prettiest people in the world, when they dress in harmony with the many shades and colors with which we are so richly endowed. Why do we so away from home to find what we already have on hand?

Recently one saw in Washington a demonstration of the value of color when the Masonic conclave staged a tremendous parade in this national city. The whites were attracted to the upstanding, outstanding Negroes so becomingly bedecked in costumes of the Orient. This, however, was accidental. The color of the Negroes happened to be Oriental, and the colors of this order were originally worked out to suit the people of those parts. The dead white of the Caucasian does not harmonize with such garb. Why, then should the Negro worry about what others wear?

Carrying the imitation of others to an extreme today, we do not find ourselves far in advance of the oppressed antebellum Negroes, who, unable to dress themselves, had to take whatever others threw at them. We make a most hideous spectacle, then, when we are on dress parade in our social atmosphere. So many of us clad in unbecoming colors often look like decorated pet horses turned loose for an hour or so of freedom.

Appreciating the value of color, the artists in European cities are trying to change their hue to that of the colored people. They can understand how inexpressive the dead white is, and they are trying to make use of what we are seeking to conceal. The models in their shops are purposely colored to display to good effect the beautiful costumes which require color. Some of these Europeans frankly tell Negroes how they envy them for their color.

One is not surprised, then, to find European cafés and hotels employing American or African Negroes to supply this color which the Europeans lack. Pictures of such black men are sometimes displayed to great effect. That of Josephine Baker adorns the windows of large stores in Paris. Here in America, too, we observe that art centres are likewise getting away from the dead white to enjoy the richness of color.

The writer felt somewhat encouraged recently when he talked with a Washington lady who runs "The Pandora," a unique establishment devoted to design. Upon inquiring about her progress in the effort to teach colored people how to wear what becomes them, she reported considerable success. Sometimes customers insist on purchasing unbecoming attire, but usually she has shown them the unwisdom of so doing, and most of them now take her advice.

In this way this enterprising woman is not only conducting a pioneer business, but she is rendering a social service. She has not had any special training in this work, but on her initiative she is building upon what she has learned by studying the Negroes in her community. Others of us may do likewise, if we try to help the Negro rather than exploit him.


Posted By: DAVID JOHNSON
Tuesday, February 19th 2013 at 11:53PM
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