How to Drive Traffic to Your Website – Part 2 of 4 (798 hits)
In Part 1 of this series, I told you how to get your website found by search engines, thereby increasing your chances of being found by your target market. In Part 2, we will discuss how to keep people on your website and have them return once you’ve gotten their attention. The funny thing about online businesses as opposed to brick and mortar businesses is that people tend to be edgy when they land on a website for the first time. The first question people ask themselves is “Is this the site I need to be on to get what I’m looking for?” You need to make sure that this question is answered immediately when people land on your homepage. The very next question, or actually it may be almost simultaneous with the first question is, “Is this a scam website or can I trust this website?”
Believe it or not, people judge your website more on its design and appearance than they do by your privacy policy, the letters behind your name (your educational accomplishments) or any awards your company or you may have received. So keep the following tips in mind when designing your website:
