Jay-Z and Beyonce Have Now Tradmarked Blue Ivy's Name (199 hits)
The parents were nearly too late, since fashion designer Joseph Mbeh submitted an application to trademark “Blue Ivy Carter NYC” on Jan. 11, four days after the baby was born. Also, someone else filed on Jan. 20 for “Blue Ivy Carter Glory IV” for a line of fragrances. As far as fashion designer Mbeh is concerned, he allegedly planned to use the name to produce children’s clothing and pitch the idea to the new parents. Although Beyonce’s trademark application for BGK Trademark Holdings is still pending, according to reports, the baby’s name is final, since parents have the right to trademark their minor children’s names.