Don Williams did a Training Class on "Keyword Research" and specifically shared Keywords associated with the seasonal holiday, "Kwanzaa".
This film is featuring ALL of those keywords and as a result of this film and book, many will be searching for more information about how to "connect back with Black". It only makes good sense to approach this market with information that can empower then all year long. What say you? The Seven Principles
Kwanzaa is an African-American and Pan-African cultural holiday that is centered around seven principles (called Nguzo Saba in Swahili). They are: Umoja (Unity)
Umoja (OO-MO-JAH) Unity stresses the importance of togetherness for the family and the community, which is reflected in the African saying, "I am We," or "I am because We are." Kujichagulia (Self-Determination)
Kujichagulia (KOO-GEE-CHA-GOO-LEE-YAH) Self-Determination requires that we define our common interests and make decisions that are in the best interest of our family and community. Ujima (Collective Work and Responsibility)
Ujima (OO-GEE-MAH) Collective Work and Responsibility reminds us of our obligation to the past, present and future, and that we have a role to play in the community, society, and world. Seven Candles for Kwanzaa by Andrea Davis Pinkney Ujamaa (Cooperative Economics)
Ujamaa (OO-JAH-MAH) Cooperative economics emphasizes our collective economic strength and encourages us to meet common needs through mutual support. Nia (Purpose)
Nia (NEE-YAH) Purpose encourages us to look within ourselves and to set personal goals that are beneficial to the community. Kuumba (Creativity)
Kuumba (KOO-OOM-BAH) Creativity makes use of our creative energies to build and maintain a strong and vibrant community. Imani (Faith)
Imani (EE-MAH-NEE) Faith focuses on honoring the best of our traditions, draws upon the best in ourselves, and helps us strive for a higher level of life for humankind, by affirming our self-worth and confidence in our ability to succeed and triumph in righteous struggle.
