... helps get attention and motivate book purchases.
There are two basic kinds of video book trailers:
(1) First, the conventional interview-based book trailer, and
(2) Second, the new, image-based style book trailer.
A conventional interview-based book trailer can be difficult and expensive to create. You need to hire a video company to produce it, and you need to be on camera.
In "Launch Like A Superstar," we show you how to create your own video book trailer fast using the new, image-based style. (in module 2)
It's much easier and cost-effective, doesn't require you to be on camera, and you can have one in just minutes with no special skills.
The image-based method involves using your book cover, a series of other images and a special video generator website explained in a video tutorial.
But the "secret sauce" is NOT the technology.
The real secret to creating an effective book trailer is what you put in it.
Here are FIVE elements to make your video book trailer sell:
(1) First, your book cover.
This sounds obvious, but we've actually seen book trailers that didn't include an image of the book cover.
(2) Second, 3 to 5 "benefits."
Why should your prospective reader purchase your book? What will they learn?
Make it clear in your book trailer.
(3) Third, testimonials and endorsements.
Do you have endorsements from people your readers will recognize and respect. Include a short version of the endorsement in your book trailer.
(4) Fourth, a compelling reason to take action now.
Do you offer bonus gifts to readers? Include a summary of the bonuses, including the value, in the video.
(5) Fifth, tell them buy.
This is the call-to-action.
Tell the viewer to buy your book and provide the website address.
If you're already a member of Launch Like A Superstar, the video tutorial and worksheet is in your member area.
If you're not a member, now is the time to join.
Get the details, along with a new 2-payment option, here:
