Well defined goals: Provide a quantitative pulse of your vision Focuses resources towards specific results Defines success in a measurable manner Gives you specific targets to shoot for when moving a head Minimizes subjectivity and emotionalism Measures the end results of work effort
Consider 2-3 objectives for sales or revenue, one for profitability, 2-3 for marketing, 1-2 that are process oriented and begin the measure the difference in your productivity.
