Press releases represent one of the least expensive, yet most effective means of marketing your business. They are a means of introducing your business to others. They are also a means of keeping others updated as your business grows and changes over time. Let's say your opening up a dollar store, be sure that you take advantage and create your own press releases to get customers.
Start by creating the headline. Your headline always needs to be eye catching. The goal is to capture the readers' attention and to motivate them to read more. If you are opening a dollar store, use more than just 'New Dollar Store Opening' as your headline. Spice it up to include some information that will be of interest to readers. For example, if you grew up locally add that as one of the details in the headline.
