HOW MASTER P AND SNOOP DOG FILE LAW SUIT AGAINST WAL-MART AND POST CEREAL - TAKE THE SNOOP CEREAL CHALLENGE! (1329 hits)
For Immediate Release!
Attorney Ben Crump Announces Lawsuit Against Retail Industry Giants on Behalf of Snoop Dogg’s and Master P’s Company, Broadus Foods Home » Press » Attorney Ben Crump Announces Lawsuit Against Retail Industry Giants on Behalf of Snoop Dogg’s and Master P’s Company, Broadus Foods
Industry leaders allegedly colluded to ensure that Snoop Cereal would not appear on company shelves
LOS ANGELES, Calif. –– Nationally renowned civil rights and personal injury attorney Ben Crump and co-founders of Broadus Foods, Snoop Dogg and Master P, will hold a press conference on Tuesday, February 6 to announce the filing of a lawsuit against retail industry leaders who engaged in deceptive trade practices to prevent the sales of Snoop Cereal.
In 2022, Snoop Dogg (Calvin Broadus) and Master P (Percy Miller) founded Broadus Foods with the vision of creating a family-owned company that promotes diversity in the food industry and provides opportunities for minority-owned products. The company introduced two main brands, Snoop Cereal and Momma Snoop, offering high-quality and affordable breakfast foods. Broadus Foods aimed to inspire economic empowerment among minorities and contribute to charitable causes addressing hunger and homelessness.
To expand their reach, Snoop Dogg and Master P approached major brands to engage in a partnership and promotion agreement to distribute Snoop Cereal with national retailers. However, despite one company agreeing to the agreement, it allegedly sabotaged the success of Snoop Cereal by preventing it from reaching consumers through deceptive practices.
Broadus Foods is seeking damages suffered by the deceptive trade practices under various causes of action.
SNOOP DOGG AND MASTER P Claim Walmart's Playing Dirty
PUT OUR CEREAL WHERE PEOPLE CAN SEE!!!
UPDATE
3:40 PM PT -- A rep for Post tells TMZ ... "Post Consumer Brands was excited to partner with Broadus Foods and we made substantial investments in the business. We were equally disappointed that consumer demand did not meet expectations."
12:50 PM PT -- Following Snoop Dogg and Master P's filing today, Walmart tells TMZ Hip Hop, "Walmart values our relationships with our suppliers, and we have a strong history of supporting entrepreneurs. Many factors affect the sales of any given product, including consumer demand, seasonality, and price to name a few. We will respond as appropriate with the Court once we are served with the complaint."
Snoop Dogg and Master P are accusing Walmart of shelving their Snoop Cereal but not on the main floor … a new lawsuit accuses the grocery giant and Post Foods of intentionally hiding their product!!!
The rap legends' attorney Benjamin Crump officially filed docs which TMZ Hip Hop obtained on Tuesday … which allege Walmart and Post conspired together to bury their Broadus Foods company after agreeing to partner with them.
According to the suit, Post first attempted to buy out Snoop and P, and later pretended to share their vision by agreeing to adopt their cereal as one of their own and distribute the product in big-name retailers such as Walmart.
Broadus Foods argues Post should have stacked the Snoop Cereal next to their other top sellers but Post only agreed to the deal to shut them out of the market altogether.
Snoop Cereal launched in Walmart in July 2023 but the suit claims customers complained they could no longer find it a few months later.
Walmart stores online allegedly showed the Snoop Cereal to be sold out across the board … before store employees discovered the product was being stowed away in back stockrooms far away from potential buyers and uncoded to sell in the first place.
