(Video) Pitching as a Process with guest Janell Hazelwood, Journalist and Media Strategist (8402 hits)
If you’re ready to send pitch emails to the press – or you already do and the answer is always No, if you get a reply at all – then you’ll love this interview with my guest and friend Janell Hazelwood, who’s been in the field for almost 20 years as a journalist, editor, and media strategist.
Formerly at Black Enterprise and The New York Times, Janell is now a consultant for minority women entrepreneurs and founders, so she knows the pitching process from both sides of the table. She’s someone who can tell you why your pitch emails are being rejected or ignored by media contacts AND how to get them to say Yes!, Wow!, and Thanks!
A successful media pitch means offering the right story to the right person at the right time, so listen in while Janell and I talk about: media trends to look for and where to look for them, why you should make friends with the CEO’s assistant, who’s in control of the media these days, pro tips for working with a media strategist, why it’s okay to be the candied yams instead of the turkey (so to speak) … and more!
“Pitching is a process; it’s not just throwing mass emails out there.” – Janell Hazelwood
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