L’Oréal USA buys Brooklyn beauty brand Carol’s Daughter (1937 hits)
Lisa Price began making her line of hair, body and skincare products in her Bedford-Stuyvesant kitchen. The brand is now a favorite of celebs such as Oprah Winfrey, Jada Pinkett Smith and Jay Z.
A Brooklyn beauty brand is headed for the big time.
Cosmetics giant L’Oréal USA is buying Carol’s Daughter — a line of hair, body and skincare products born out of a Bedford-Stuyvesant kitchen more than two decades ago, the company announced Monday.
“This is the end of part one and the beginning of part two and part three,” Carol’s Daughter founder Lisa Price told the Daily News.
Price, 52, began selling hand-mixed fragrances and lotions out of her house in 1993 and quickly built a devoted following for products such as its best-selling Mimosa Hair Honey.
Her clients include A-listers like Oprah Winfrey, Jay Z, Jada Pinkett Smith and Halle Berry.
“I used to joke, ‘When I go on Oprah’ or ‘When Oprah calls,’ ” Price said of her early days in business. “And then it actually happened.”
Price, who has lived in the same house in Bed-Stuy for 18 years, will continue to be the face of Carol’s Daughter and run its day-to-day operations, L’Oréal said.
The mother of three said she plans to keep testing and creating new products, only now she’ll have the backing and distribution network of one of the world’s largest cosmetics dealers.
