How to Promote Your Business With Articles! (558 hits)
How to Promote Your Business With Articles!
So you have decided to start your own business? Then you probably already have your products or services in mind. You have chosen a name. You may even have set up a website already. So where are your clients? According to the Small Business Administration (SBA), nearly 30 percent of independent companies fail during the first year! What is shutting these businesses down? Many entrepreneurs don't realize how to promote their business. One of the most successful and inexpensive ways to promote your business is through article writing. Follow these simple steps to get you started
Step 1 Write about what you know. Use articles to promote your knowledge on your product or service. If you are selling computers, you don't need to write a home improvement article! Articles are a great way to show your potential clients that you are an expert in your field.
Step 2 Keep it simple. Again, remember that you are the expert--that's why your clients are coming to you. If they knew all of the technological terms that are common in your industry, they may not need your services. Write an article in layman's terms so your clients will feel more informed.
Step 3 Choose your target audience. Who are your potential clients? If you are writing an article targeted for moms, submit your articles to websites, magazines, and newspapers that are geared to moms. If you are writing a financial article, submit to business journals and financial magazines. Don't waste your time submitting to venues that will have no use for your particular subject!
Step 4 Submit, submit, submit! Editors review hundreds, maybe even thousands, of articles and press releases every day. While one editor may not see a need for your article in their publication, another may think you have just want he needs to complete that week's issue.
