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NETWORK MARKETING: A LESSON FROM CHEATERS TV SHOW (850 hits)


If you have ever been awake at some late hour in the night, chances are you probably turned on the TV and that famous show called cheaters was on. For those of you who are familiar with the show, you know the plot. It’s always about some couple who are having relationship issues. Some spouse or lover is always been caught in some compromising position, while in the act. The drama that comes after, creates some good television viewing for the fans of the show. I always dismissed the show as some sleazy time wasting mechanism brought upon the television viewing public.

On this night however, it struck me that what I was watching on cheaters, was very similar to what I was observing in network marketing. Don’t misunderstand me, I am not advocating for the favorable treatment of spouses who are committing infidelity. That’s not the moral of my story. Don’t you think that it’s funny how people think that by cheating on their spouses rather than address their communication problems, their troubles are going to disappear? They think that whatever they are lacking from their spouse will be found in someone else through a torrid affair. What winds up happening is that they soon discover that the grass isn’t always greener on the other side.

These people do not value the love of their partners, and do not care about what their acts of infidelity do to their loved ones. Their motivation is greed, they want to have their cake and eat it too. When their spouse or lover finds out, the deal is off. How many network marketers today are lying to themselves and their business, by thinking that if they ignore their business they will make anything out of it? If you do not want to do what it takes to get your business where it should be, you are better off not doing it. Just like the lover who is not prepared to find a solution to their communication problems, and would prefer to find comfort in someone else’s arms. In Kiswahili there is a saying that goes like this:

“ Kukopa ni harusi , kulipa ni matanga ”

Borrowing time feels like a wedding time, payment time feels like a funeral.

In cheaters the unfaithful partners think that they are solving their relationship troubles, by borrowing someone else’s partner until they are found out. What starts out as an adventurous torrid affair soon ends up in public disgrace with public consequences. To the betrayed party they might as well be attending the funeral of their relationship. In life nothing good ever comes out of cheating or greed. Many network marketers today are confused about why they got involved in the industry, they have lost their momentum.

When they started in network marketing they were full of hope, they were like honeymooners full of optimism. Now that they have been in the business for a while and are struggling the honeymoon feeling is dying, the stress of the business is beginning to make them feel like there are attending their network marketing funeral.

Just like in cheaters most network marketers are cheating their businesses. They are not promoting their business like they are supposed to. They are not taking the time to correct their mistakes in advertising and training of their team members. And just like in cheaters they discover that their actions have caused them a lot of grief. They discover that their lack of promoting has a direct co relation with their lack of new prospects. Just like the unfaithful lover in the TV show, they have lost the love that they had for their business and rather than deal with it, they are have become comfortable with mediocrity. They treat their business with disrespect while wondering why they are not making money. Network marketing is tough, it will test you in ways that will either make or break you. Just like the unfaithful lover in Cheaters you have the choice to either confront your own bad business decisions, or make the problem worse by finding false solutions that don’t work.

In a romantic relationship you have to be honest with yourself and your partner. You can’t have a relationship without good communication. If you can’t communicate with your customers, you will not be able to generate leads for your business. Network marketing is a numbers based business, which requires you build teams. How will you build teams and make residual income if you are not promoting your business? Don’t hide your head in the sand and leave your body exposed by thinking , if you don’t address your promotion problems and lack of communication skills you will be okay. Time does not heal all wounds, it just delays the inevitable. You have to learn to communicate with your customers as well as with your team. Address your team building issues, so that you can grow your team and preserve your residual income. If you do not do something about it, you are going to loose your team members to someone else who can give them what they are looking for.

Which is more important to you? Your fear of facing your lack of communication skills, or, loosing your residual income because of team members dropping off your team? Neither is a good proposition for you as network marketer. Don’t let your income be affected because of lack of communication skills, prospecting and promotion does not have to be a catastrophic event. If you need help with overcoming objections and talking to prospects over the phone, click here http://theminiurl.com/bh84

One reason for unfaithfulness in romantic relationships is selfishness. And in network marketing many team leaders are busy looking out only for their best interests only. They are not trying to help their team members build their businesses so that they can achieve success. They are busy cross crossing the state riding all over the place and recruiting more prospects and then abandoning them. They fail to look at the business from along term perspective. What you make out of network marketing is totally up to you, no one can force you to be a success, and you have to want it for yourself. The moral of the story is

That it’s your business; you choose how you want to run it. If you cheat yourself by not doing everything you can to succeed, you can only blame yourself.

Suggessted resources to help you market your business better

http://www.mlmbrilliance.com/awiz/aw.aspx?...

http://www.mcssl.com/app/aftrack.asp?afid=...

http://www.passionfire.com/cmd.php?af=8610...
Posted By: Graham Odenyo
Wednesday, May 6th 2009 at 7:50PM
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Great point! Loved the parallel!!
Wednesday, May 6th 2009 at 8:40PM
April Rucker
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