Is a "Black" direct sales company better for a Black woman?
With so many direct sales companies, products and services to choose from, black woman may find it challenging when choosing the "right" company. One of the questions I found myself pondering lately is:
How important is it for a black woman to choose a company that targets African American people with their vision, products and/or services?
I've worked in the field as an independent consultant for many years and the two direct sales companies I've worked with were 99% caucasian in their independent sales team and customer base. Although these companies offer excellent products, superb marketing plans and are respected in the industry, my biggest frustration has been the obvious lack of diversity in all areas...the sales teams, the customer base, the marketing materials and even in the color options offered in the cosmetic line. What has your experience been as it pertains to diversity in your company? Does it really matter in the long run?
There are several direct sales and network marketing companies out there, that promote and cater to the African American community. This is reflected in the overall image, vision and product line offered to potential representatives and customers of these "Black" direct sales companies. The success stories are growing everyday and several new African American oriented network marketing companies have emerged in this year alone. All you need to do is take a look at the membership on our social network, I Love MLMBlackwoman.com, and you will find many black women that proudly represent these companies. I've met some amazing sistas in companies like, Warm Spirit, Chocolate Box and Soul Purpose, just name a few.
So I would like to start a good blog discussion with a few questions to you,
"Is a black direct sales company better for a black woman to join as a representative?"
"Do you feel a black woman has a better chance of success in network marketing if she offers products and a business opportunity more oriented to African Americans, but appealing to all?"
OR..."Does it really matter, is it more about her desire to succeed no matter what her company looks like?"
What do you think? Share your comments...I can't wait to "hear" your voice on this"-)
To your success, (no matter what company you are with!!)
British Hill
Creator and Author, www.MLMBlackwoman.com
How important is it for a black woman to choose a company that targets African American people with their vision, products and/or services?
I've worked in the field as an independent consultant for many years and the two direct sales companies I've worked with were 99% caucasian in their independent sales team and customer base. Although these companies offer excellent products, superb marketing plans and are respected in the industry, my biggest frustration has been the obvious lack of diversity in all areas...the sales teams, the customer base, the marketing materials and even in the color options offered in the cosmetic line. What has your experience been as it pertains to diversity in your company? Does it really matter in the long run?
There are several direct sales and network marketing companies out there, that promote and cater to the African American community. This is reflected in the overall image, vision and product line offered to potential representatives and customers of these "Black" direct sales companies. The success stories are growing everyday and several new African American oriented network marketing companies have emerged in this year alone. All you need to do is take a look at the membership on our social network, I Love MLMBlackwoman.com, and you will find many black women that proudly represent these companies. I've met some amazing sistas in companies like, Warm Spirit, Chocolate Box and Soul Purpose, just name a few.
So I would like to start a good blog discussion with a few questions to you,
"Is a black direct sales company better for a black woman to join as a representative?"
"Do you feel a black woman has a better chance of success in network marketing if she offers products and a business opportunity more oriented to African Americans, but appealing to all?"
OR..."Does it really matter, is it more about her desire to succeed no matter what her company looks like?"
What do you think? Share your comments...I can't wait to "hear" your voice on this"-)
To your success, (no matter what company you are with!!)
British Hill
Creator and Author, www.MLMBlackwoman.com
I don't feel I compromise in my business. I design my products based on what my African American sisters request, but I have say this, I don't have to haggle over price or anything most of the times when dealing with European Americans. They want it, they buy it. My assistants have been every nationality but mostly white, mostly because (and this is my opinion) the black women I have come in contact with do not want to work under another black woman. Also I find that a lot of Black women that I have come in contact with don't have the advanced skills that I need in designing my jewelry. They have just been ok, but I will just keep looking because I feel me being a black woman should give every other black woman an opportunity. If I could find an African American consulting company that offers what I want without excess prices, I would give them that opportunity with no problem.
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