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“I Don’t Want Your Money.” Why Saying No to a Client Means Saying Yes to Your Business

“I Don’t Want Your Money.” Why Saying No to a Client Means Saying Yes to Your Business

Terreece Clarke · Tuesday, April 10th 2012 at 9:22PM · 1066 views
This week in I Own It…Knowing when to say no to work is key to growth

Say it with me: No.

Two little letters are all that stand between you and peace of mind. Two little letters makes the difference between building a business and struggling to survive.

And while “No” is a little word, it is so powerful and is awfully hard to use.

I had the fun of interviewing Heather Whaling, a PR pro who has done a fantastic job of starting and growing her PR firm in the middle of a recession. One of the most striking pieces of advice was her “no jerks” rule. She said she values her team too much to put up with abusive clients. When heard that I wanted to high-five girlfriend through the phone!

When you are “robbing Peter to pay Paul,” turning down a paying client sounds crazy! Do you know what’s crazier?

Being miserable by choice.

When a potential client refuses to pay even your base rate, say no.

When a customer pushes you to the breaking point, say no.

When your business is stretched thin, say no.

Business is about building relationships. We all know what happens in a romantic relationship when you enter into it because of obligation…Resentment, misery and break-ups. Saying no helps build a lasting business in three ways:

Read the rest at Women with Moxie Entrepreneurs: http://moxiecolumbus.com/2012/04/learn-to-...

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Terreece Clarke Columbus, OH

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