Building a business by growing it WIDE (1014 hits)
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Caterina began Mary Kay in February 1991 while working full-time and pursuing a Master’s Degree at USC. Her reason for starting was to pay off her student loan and credit card debt in excess of $100,000.
She earned her first free car, a Pontiac Grand Am, in April 1992.
Caterina began to work Mary Kay as a full-time career and became a Sales Director in August 1992. She earned over $5000 in her first month as a Sales Director and became a Fabulous 50’s Director.
Caterina picked up her first Pretty and Plush, Most Important No Car Payment, Pink Cadillac as a Super Achiever in November 1992 - just 3 months after becoming a Director.
She led her unit to $347,000 in Retail Sales in their first 11 months as the Cast of Super Stars Unit.
Caterina was crowned Rookie of the Year by the #1 National Sales Director in all of Mary Kay at the time, Shirley Hutton, she also was Head of her Debuting class of 250 directors. For this incredible accomplishment, Caterina was flown first class to Dallas to teach New Directors and have a private meeting with Mary Kay Ash!!
