Five Common Press Release Mistakes-How to Avoid Them!
Press releases have many different functions. Some companies use them to announce an award win or product launch. Research and analyst companies use releases to announce new data or scientific results. Press releases can also be used to help your website rank better in Google, target specific keywords and build links into your website.
Here's five common mistakes that any marketer or business owner can easily fix when creating press releases.
1) Don't only link to your main website. The most common link in a press release is the company website in the boilerplate. Don't let this be the only link you use. Make sure you are taking advantage of every opportunity to link back to interior pages that often don't receive any links at all.
2) Don't forget to use anchor text. Anchor text tells Google what a link is about. Take a few minutes to review your press release and look for words that you want to rank for. Link those words back to related, internal pages as anchor text.
3) Don't use Gobbledygook words. They mean nothing to people or search engines. Flashy words as headlines also hurt a release's ability to be syndicated, or reposted, on other websites. Use keyword-rich language that is straight forward. Use free tools like Gobbledygook Grader to check.
4) Don't embed multimedia in your press releases. Post it on your own website instead, and include a link to it in your release. It'd be a shame if people started linking to the press release instead of your site?
5) Don't forget to post your press release to your blog. Press releases can make great company blog posts. Why not take an adaptation and put it on your blog? It'll reach another audience and it's a great way to repurpose important content
Diva Designz Web Design Studio
www.diva-designz.net
Business Hours
Monday - Friday
10:00am - 6:00pm (CST)
Closed Saturday & Sunday
sales@diva-designz.net
Here's five common mistakes that any marketer or business owner can easily fix when creating press releases.
1) Don't only link to your main website. The most common link in a press release is the company website in the boilerplate. Don't let this be the only link you use. Make sure you are taking advantage of every opportunity to link back to interior pages that often don't receive any links at all.
2) Don't forget to use anchor text. Anchor text tells Google what a link is about. Take a few minutes to review your press release and look for words that you want to rank for. Link those words back to related, internal pages as anchor text.
3) Don't use Gobbledygook words. They mean nothing to people or search engines. Flashy words as headlines also hurt a release's ability to be syndicated, or reposted, on other websites. Use keyword-rich language that is straight forward. Use free tools like Gobbledygook Grader to check.
4) Don't embed multimedia in your press releases. Post it on your own website instead, and include a link to it in your release. It'd be a shame if people started linking to the press release instead of your site?
5) Don't forget to post your press release to your blog. Press releases can make great company blog posts. Why not take an adaptation and put it on your blog? It'll reach another audience and it's a great way to repurpose important content
Diva Designz Web Design Studio
www.diva-designz.net
Business Hours
Monday - Friday
10:00am - 6:00pm (CST)
Closed Saturday & Sunday
sales@diva-designz.net