CURLS Helps to Save Our Planet-Stage #4 Sustainable CURLS Campaign! (1107 hits)
The 4 Step Sustainable CURLS Campaign is designed to share with you how small changes in beauty habits, can make a big impact on our environment. For example, there are many ways to avoid "product dumping" of used bottles. Regardless of whether they are labeled as recyclable, any time you throw out a bottle your causing detrimental effects on the environment.
Sustain CURLS ..healing the world, one curl at a time. Setting an example through practice.
The final step is intended to show consumers, vendors, and stylists what CURLS is doing on their end to be greener and cleaner! CURLS progress is represented by a baby digital tree on their site that will grow every time CURLS shares new details about in house efforts and ideas that make the company more sustainable. This includes educating new vendors about their products via Skype (rather than flying out representatives to do in store demos), sharing their updated manufacturing processes, offering recyclable paper spout dispensers to returning customers in lieu of new bottles, interesting anecdotes about new organic ingredients being used in CURLS products, and everything else that lowers CURLS carbon footprint!
1. Shift to environmentally friendly packaging.
2. Sent Street Team to participate/volunteer in Hands on New York Day, to help clean up NYC's parks.
3. Reduce our carbon footprint by-shifting to greener packaging, taking small steps to "make the sustainable choice" each time there is an option, educating those around us.
4. Continuing to partner with organizations such as Matter of Trust that are making a difference in the way we use/treat our natural resources.
5. CURLS plans to continue our committment to the earth by formulating with organic, fair trade ingredients, recycling water during our manufacturing processes, and only procuring 100% recyclable packaging. Further, CURLS commits to yearly analysis of "Sustainable CURLS" program to ensure we are impacting positive, green change.
