Now you will be able to put what ever suffixes you want at the end of your web address, not limited to the com or net, me or ws, If you have a business you can use whatever name you want as early as 2010.
"The Internet Corporation for Assigned Names and Numbers anticipates that in the first quarter of 2010, companies and businesses can buy domain names that end in whatever extension they choose." (May 29,2009 Kansas City Business Jounal)
So, where I live, the City of Chandler, can have an address such as www.city of Arizona.chandler.
The world wide web is forever changing. The advice was given to make sure that your trademarks are in place and up to date.
I think that will be quite interesting. I will soon have a company doman name such as www.Gwendolyn.Davis.