Advertising/Marketing/Public Relations, Biotechnology and Pharmaceutical, Engineering, Finance/Economics, Information Technology, Sales, Science, Quality Control
Job Description
Group Account Supervisor, Digital
Company Description
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onLinkedIn,Facebook,Instagram,XandYouTube.
Job Description
The AbbVie Ad Agency Group Account Supervisor is a key cross-functional member of the franchise facing team responsible for leading the development of US and Global Healthcare Professional and Consumer marketing campaigns and tactics,with an emphasis onengagement (strategic and operations) fordigital initiatives including website, email, banner ads and emerging marketing tools.This role has responsibility for defining theobjectives,strategiesand long-range plans for creating engagingdigital and traditionalprograms that deliver brand messages to their target audiences.This role provides leadership on the account team, working closely with digital team members and their leaders to guide account supervisors and project managers, and holds indirectfinancial responsibilityfor campaign and project budgets.Role reports to the AssociateDirectorAccount Group.
As a member of theTherapeutics Analytics & Operations (TA&O)organization supporting our brand franchises, the Group Account Supervisor is the subject matter expert, evangelist and marketing point of contact for assigned AbbVie brands and is responsible for leading and partnering with multiple internal brand teams, cross functional team members and external agency partners to align on campaign scope and deliverables.This includes workingclosely with digital, technology, and creative teams toideate,scope, plan, projectmanage,andexecute digital initiatives.This role manages the strategic and tactical execution of campaigns throughout their lifecycle, with emphasis on account planning, digital project management, and business growth across brand and digital channels. Responsibilities include developing andmaintainingbrand team relationships, analyzing market dynamics and competitor moves,identifyingopportunities for improvement, and overseeing annual forecasting and monthly spend reconciliation.
This role is also accountable for bringingexpertiseand leadership support to advance the AbbVie Ad Agencys continually growing US and Globaldigitalfootprintincludingwebsite development, email campaigns, digital banner ads,andimplementationof AI tools to drivevalue with our marketing partners.
This is a hybrid position and requires the ability to commute to our Mettawa, IL office on Tuesday, Wednesday, and Thursday.
Key Responsibilities:
Collaborate with Marketing Directors and other key stakeholders to build, manage, and execute marketing communication plans, with specific attention to digital tactics,to achieve businessobjectivesand goals.
Lead the definition, scoping, and implementationof marketing strategies,objectives, messaging and tacticsincludingdigital initiativessuch as websites, email, display/banner ads,SEO/SEMmetricsandutilizationof emerging technologyplatforms.
Manage the tacticaldevelopmentbusiness processes anddigital marketing inputs frominceptionto delivery, growth, and eventual retirement.
Work closely with brand marketing, agency partners,digital, and technical teams,and other cross functional team members to ensure that value propositions, messaging and marketing activities align to the brand storyacrossdigitaland traditional channels.
Collaborate effectively in a matrixed environment with Brand Marketing, Market Research, Analytics, Business Technology Solutions (BTS), Medical/Regulatory/Legal, External Agencies and other integrated business partners.
Maintain an expert level understanding of the Agency Workflow Process includingdigitalprojectworkflows such as website launches, email deployment, and bannerproduction.
Leads scoping and project management of digital initiatives, estimating timeline,resourcesand digitalrequirement.
Demonstrate creative thinking and problem-solving skills by addressing challenges with compliant solutions, while fostering teamwork and a unified purpose to drive initiatives forward.
Competencies:
Digital mindset, with the ability tointerface withdigital and technology teams.
Demonstrated project management experience with digital marketinginitiatives(e.g., websites, email, banners, AI marketing tools).
Ability to take a holistic view across an account to analyze tactics, progress, and resultsincludingdigital campaigns
Strongrelationshipand communication skills to grow andmaintainboth digital and traditionalbusiness.
Ability to lead independent initiatives without day-to-day supervision.
Able to prioritize and gracefully manage competing priorities to ensure deadlines are met.
Collaborative nature and ability to influence and guide cross-functional stakeholders.
Exceptional functional knowledge of andexpertisein the pharmaceutical market.
Acumen for leading multiple initiatives simultaneously.
Inquisitive, strong analytical/creative skills,withthe ability to infer and apply learnings.
Excellent verbal and written communication skills.
Attention to detail and follow-through onexecution.
Ability to relate well to others, active listening skills, andexhibitingpatience.
Strong project management abilities and critical work tool experience, including Microsoft Office Suite, Veeva andKantata.
Qualifications
Bachelors Degree in Business or Marketing.
7+ years of ad agency account leadership experience.
Pharmaceutical industry experiencerequiredwithdemonstratedsuccess in leading digitalinitiatives.
Peopleleadership experience, including managing cross-functional teams and/or external partners through large projects or initiatives.
A strategic mindset that can balance immediate requirements with a long-term vision.
Demonstrated progressively increasing responsibility in leading large, complex marketing campaigns
Outstanding communicator and comfortable interacting with a diverse group of marketing and creative individuals.
Strong collaboration and interpersonal skills to beeffectivemanaging through a highly matrixed organization.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:
The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.
This job is eligible to participate in our short-term incentiveprograms.
Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.