Advertising/Marketing/Public Relations, Biotechnology and Pharmaceutical, Engineering, Finance/Economics, Information Technology, Sales, Science, Executive Management, Quality Control
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onLinkedIn,Facebook,Instagram,XandYouTube.
Job Description
Our talented, highly creative marketing professionals put AbbVie in the best position to win by driving strategic direction, leading product teams, and creating targeted, evidence-based, product messaging to deliver value to our customers. Marketing professionals are among our most versatile performers. AbbVie marketing professionals are involved in just about every aspect of our business.
It is an exciting time to join AbbVies established hematology team as we pursue our mission to have a remarkable impact on the lives of people affected by cancer and build organizational capabilities around ultra rare diseases. Come join an inclusive AbbVie Oncology culture that fosters trust in each other, curiosity, growth in ourselves and our organization, and joy in what we do! Abbvie Oncology offers you immense opportunities to explore your interests and help you achieve your goals.
The Associate Marketing Director leads strategic planning and execution of key marketing pillars such as: brand story, positioning, segmentation, creative, and messaging with a key focus on the Health Care Provider (HCP). They will spearhead all marketing initiatives from strategic development to full tactical roll-out including appropriate approval processes. The Associate Director works closely with multiple commercial operation departments to ensure success in product launch, support, and sales execution. Internally, the AD will foster positive working relationships with the field team, medical affairs, market research, sales training, patient services, competitive intelligence, and other cross franchise teams. They will have the opportunity to lead and coach a team of marketing managers. Externally, the AD works with various agencies, consultants, and physicians to successfully drive the business. This is an excellent opportunity for an experienced marketer seeking to coach a high performing team committed to making a difference for patients in ultra rare hematology space.
Key Responsibilities Include:
Develop strategy and tactics that align to the strategic brand plan primarily for HCP marketing and nonpersonal promotional activities for upcoming product launch.
Plan, implement, and evaluate promotional programs and marketing activities to achieve product sales objectives.
Monitor and analyze all sources of company and industry sales and marketing data.
Continually evaluate the effectiveness of marketing plans and recommend changes in strategy or tactics as appropriate.
Lead, inspire, and develop Marketing Managers to become high-performance brand team.
Establish and maintain relationships with key opinion leaders where appropriate.
Proactively support the field team through ongoing communications of product plans, as well as thorough development and implementation of effective selling materials.
Conduct routine field travel with the field team, participate in market research and patient immersions to better understand market drivers and dynamics of our consumers and health care providers.
Manage internal/external networks, consultants, and agency partners.
Perform budget tracking.
Qualifications
Basics:
5-7+ years of experience in the pharmaceutical industry with a focus on marketing involving project/agency management.
Demonstrated understanding of principles of market research to draw valid conclusions.
Knowledge of marketing concepts within strategic planning process.
Leadership skills and fucus on developing marketing managers
Strong analytics with excellent overall business acumen including budget planning and management.
Concept of budget development and management for marketing programs and tactics.
Strong collaboration and team orientation, with experience accomplishing results through influencing others.
Demonstrated ability to operate quickly and influence in a fast-paced, matrixed, and demanding environment.
Willingness to be dynamic, wear different hats, and adapt to changes when warranted
Ability to foster strong relationships with senior management and external partners
Bachelor's Degree
Preferred:
Brand marketing/launch experience in pharmaceutical marketing or sales
Account focused sales experience in pharmaceutical/biotechnology
Ultra rare disease experience
Oncology/hematology experience
Digital and omni-channel marketing experience
Operating in a budget constrained environment and making tough calls on trade-offs
Intellectual curiosity and desire to build new organizational capabilities
MBA or Graduate Degree
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:
The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this postingbased on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemayultimatelypaymore orless than the posted range. This range may bemodifiedin thefuture.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.
This job is eligible toparticipatein our short-term incentiveprograms.
Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission,incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employeeremainsin the Company's sole andabsolutediscretion unless and until paidandmay bemodifiedat the Companys sole and absolute discretion, consistent withapplicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
