The Director of Go-T0-Market Strategy & Execution serves as a strategic extension of the Senior Vice President of Market Engagement & Growth and a close partner to Sales and Marketing leaders. This hands-on role is responsible for ensuring strategy translates into execution—bringing structure, clarity, and follow-through to how offerings are taken to market, how priorities are communicated, and how performance is measured.
This role translates strategy into executable internal plans, sales-ready messaging, and leadership-ready stories. Success in this role requires strong fluency in sales and marketing fundamentals, as well as healthcare industry knowledge to effectively position offerings in a dynamic market.
Key Responsibilities
Strategy Translation & Hands-On Execution
Capture outputs from workshops, strategy sessions, and cross-functional planning efforts and translate them into clear internal strategies, plans, and execution roadmaps.
Build the actual plans, timelines, materials, and frameworks required to move work forward.
Drive follow-through by coordinating owners, tracking progress, resolving blockers, and ensuring agreed strategies are implemented.
Go-To-Market Strategy & Launch Execution
Lead hands-on GTM planning and pull-through for new offerings and priority initiatives, organizing inputs from Sales, Marketing, Product, Operations, and other stakeholders.
Develop practical launch plans that Sales and Marketing can execute against, reflecting healthcare market realities and long sales cycles.
Identify execution risks or gaps early and actively course-correct.
Sales Enablement, Messaging & Positioning
Directly develop sales-ready messaging, positioning, and materials for offerings and strategic initiatives, including core narratives, talk tracks, and launch decks.
Build and maintain executive- and customer-facing presentations used by Sales and Marketing leadership.
Executive Insight, KPI Synthesis & Storytelling
Personally own and produce Sales and Marketing executive-level presentations.
Manage the executive-level company GTM KPI framework, including metric definitions, targets, and reporting cadence, in collaboration with business units and reporting teams.
Synthesize data from Sales Ops, Marketing Ops, Finance, and other teams into clear insights, implications, and recommended actions.
Ongoing Strategic Support & Alignment
Act as a hands-on thought partner to the SVP of Market Engagement & Growth, translating discussions, brainstorms, and decisions into concrete outputs and execution.
Ensure ongoing alignment across Sales and Marketing leadership on priorities, messaging, and progress.
Continuously improve GTM planning, reporting, and execution processes to support scale and effectiveness.
What This Role Is (and Is Not)
This role IS:
A hands-on, builder role that combines strategy with direct execution.
Accountable for creating plans, decks, reporting, and materials—not just advising.
A practical connector between strategy, operations, and storytelling.
This role is NOT:
A sales operations or marketing operations role.
A data analytics, BI, or reporting production role—though the role leverages data and insights to inform strategy, storytelling, and decision-making.
Responsible for day-to-day sales management or campaign execution.
A purely strategic, advisory, or creative-only role.
Requirements
Qualifications & Experience
7-12+ years of experience in go-to-market strategy, marketing, or related roles with direct, hands-on exposure to both sales and marketing.
Demonstrated understanding of sales and marketing fundamentals, including sales processes and pipeline dynamics, customer engagement models, demand generation, messaging and positioning, and the role marketing plays in supporting GTM execution.
Experience in the healthcare industry.
Proven ability to translate complex healthcare offerings and market dynamics into practical GTM plans, positioning, and sales-ready materials.
Proven ability to develop executive-level presentations that translate complex strategy, data, and market dynamics into clear, decision-ready stories.
Strong capability to synthesize quantitative and qualitative data into compelling narratives that drive alignment and action.
Track record of operating as a hands-on contributor, building plans, presentations, and reporting directly.
Highly adaptable and comfortable juggling multiple priorities, with the ability to quickly shift between initiatives, contexts, and levels of detail while maintaining focus on what matters most.
Comfortable partnering closely with senior leaders and driving execution in matrixed organizations.
Key Skills & Attributes
Strategic thinker with strong execution discipline
Excellent written and verbal communication skills
Advanced presentation and storytelling capabilities
Analytical mindset with the ability to translate data into insight
Highly organized, proactive, and comfortable operating with ambiguity
Collaborative partner
Compensation & Benefits:
For new hires, this position pays in the range of $160K - $180K per year, depending on experience.
This position is eligible for an annual incentive bonus, payable in accordance with policy.
NCQA is committed to being an employer of choice and fostering an inclusive culture and workplace.
We are an Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
NCQA is a drug free workplace. NCQA recruits, hires, trains and promotes individuals, and administers any and all personnel actions, without regard to race, color, religion, national origin, age, sex, pregnancy, citizenship, familial status, disability status, veteran status, genetic information, or other protected statuses under applicable state and federal laws.
NCQA will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c).
