Advertising/Marketing/Public Relations, Arts, Entertainment, and Media, Computers, Software, Information Technology, Internet/E-Commerce, Sales, Web Technology
Search Engine Marketing Specialist
Nintendo of America Inc.
The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.7 billion video games and more than 740 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™ and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at http://www.nintendo.com.
DESCRIPTION OF DUTIES
Launches, manages, and optimizes pay per click (PPC) campaigns in Google
Ads, Bing Ads, Amazon Search, and YouTube
Works collaboratively with team members and external agencies to optimize campaigns
based on analysis and insights
Provides recommendations and execute strategies for keyword
opportunities, campaign structuring, targeting, and other facets of paid search
in accordance with stated goals
Implements and tests strategies to increase conversion rates and lower
cost-per-lead across campaigns.
Collaborates with web teams on landing page planning for optimal results
Maintains an understanding of the emerging trends as it relates to SEM,
SEO, and online advertising
Qualifications & Requirements
SUMMARY OF REQUIREMENTS
Minimum 2 years of experience working on SEM campaigns
Strong understanding of Google Analytics and Google Tag Manager
Experience with data driven business management
Proven track record of successfully managing PPC campaigns
Flexibility in adapting to new technologies and environments