This position will develop, execute and coordinate digital and offline marketing programs & campaigns in support of customer engagement strategies to support the Retail Banking & Wealth Management business in the U.S.
Principal Accountabilities: Key activities and decision making areas
This position assumes overall responsibility for the development and implementation of integrated marketing strategies by customer segment, product category, and channel. Specifically;
Develop, coordinate and launch digital and offline programs and assets to support customer engagement programs through the customer lifecycle and across all customer segments
2-3 years of experience in marketing and campaign management, with proven record of developing and executing and digital campaigns and marketing programs, preferably in the financial services industry.
Experience in agency management, results-oriented with sound analytical-thinking skills, excellent communication skills, previous responsibilities for budget coordination.
Bachelor’s degree in Marketing, related field or equivalent experience.
Impact on the Business
Manage the development of appropriate, timely and measurable marketing initiatives for key strategic objectives of the business unit including programs to acquire new customers, retain existing customers and deepen customer relationships.
Support execution of strategies to maximize profitability for assigned product category, customer segment and/or channel. Collaborate with management to implement marketing strategy, including creation of campaigns, forecasting portfolio growth, up-sell, cross-sell and retention initiatives. Monitor competitive position within applicable customer segments and overall industry through ongoing market research, industry studies, and feedback from other business units and line managers.
Develop and manage budgets, while ensuring cost control of marketing programs.
Operational Effectiveness & Control
Ensure clear and concise communication with pertinent cross-functional stakeholders. Articulate strategy and approach, track outstanding items, ensuring resolution of outstanding items.
Management of Risk
Ensure compliance, operational risk controls in accordance with HSBC or regulatory standards and policies.
Promote an environment that supports diversity and reflects the HSBC brand
Qualifications & Requirements
Minimum of two - three years proven and progressive marketing experience, including a minimum of three years proven financial services or industry-specific segment or management consulting experience or equivalent
Bachelor’s degree in Marketing, Business, related field, or equivalent experience
Demonstrated understanding of customer segmentation and management techniques. Confirmed knowledge of the business, products and services supported as well as the external environment affecting them
Proven ability to work in a team-oriented environment and effectively influence and communicate across various business lines, units and at senior levels within the organization; history of communicating effectively within the organization and with customer groups