AT&T is dedicated to providing customers with wireless technology designed to enrich their lives.
To be the most highly regarded wireless company in the world, with a driving focus around best-in-class sales and service.
Customers: We value our customers and treat them with respect, providing friendly, courteous, knowledgeable, and prompt service at all touch points. We seek and are driven by our customers' feedback.
Integrity: We operate with unyielding integrity, obeying all laws and adhering to a stringent code of business conduct. We will not tolerate unethical business conduct by our team members.
Performance: We continually raise our performance to exceed customer and shareholder expectations. We strive to be the best wireless company in the world.
Teamwork: We partner with one another—respecting new viewpoints, building trust, enhancing communications, and sharing best practices to deliver world-class products and services.
People: We value our team members and treat them with respect, providing an environment where diverse individuals can develop and are expected to perform to their full potential.