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Victoriaís Secret Boss Bets on a Radical Idea: Smartphones Will Fade (1540 hits)

Leslie Wexner strode into the Victoriaís Secret store in his favorite mall here, a man in his element. Music pulsed, and around him were the fruits of a two-year revamp.

Sports bras had crowded out swimsuits. Comfy pajamas jockeyed with lacy lingerie for prime display space. A wall-size TV screen displayed strutting supermodels, a signal to the investors gathered there that the chain hadnít lost its taste for s*xy theatrics.

Then the questions started: What about declining mall traffic? Where do you see online sales? Why arenít you investing more in digital?
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Victoria's Secret has added stores, even while other retailers are slashing outlets.


Continued: https://www.wsj.com/articles/the-boss-of-victorias-secret-bets-on-a-radical-idea-smartphones-will-fade-1517849668

Mr. Wexner in his office in Columbus. Photo: Ty Wright for The Wall Street Journal
Posted By: Elynor Moss
Monday, February 26th 2018 at 7:20PM
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